Top 5 Personal Finance Apps on Android in Brazil: Q4 2024 Performance

In the fourth quarter of 2024, the personal finance app landscape on Android in Brazil saw dynamic shifts in downloads, revenue, and active users, as reported by Sensor Tower.

Mobills: Budget Planner experienced a notable increase in weekly revenue, peaking at approximately $21.9K in early December. Weekly downloads fluctuated, with a significant rise to 12.4K in the final week of December. Active user numbers also showed a significant increase, reaching nearly 297.5K by the end of the quarter.

My Finances - Bills Reminder maintained a steady revenue, peaking at about $4K in the last week of December. Downloads saw a dramatic rise to 12.5K in the same period, while active users increased to approximately 287.3K.

Despezzas Financial management saw varied revenue trends, with a peak of $6.5K in early November. Downloads were highest at 26.6K in late October, while active users peaked at around 24K during the same month.

Organizze: Finance tracker showed a moderate revenue peak of $3.7K at the start of the quarter. Downloads reached 6K in the final week of December, with active users increasing to about 156.7K by the end of the quarter.

Splitwise had a steady revenue increase, peaking at $1.6K at the end of December. Downloads surged to 14.3K in the same period, and active users saw a substantial rise to nearly 197K.

These insights highlight the dynamic nature of the personal finance app market in Brazil, with varying trends in user engagement and monetization strategies. For more detailed insights, visit Sensor Tower.